Adobe UTM Builder

Bulk Adobe URL Builder

Create bulk Adobe campaign URLs with a CID-style structure. Generate multiple Adobe campaign links for destinations, audiences, placements, or creative variations.

Personalize this form to save future campaign URLs, QA links, and make ROI reporting more trustworthy.

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How bulk Adobe campaign URLs are structured

This bulk Adobe URL builder uses a CID-style campaign URL structure and generates multiple Adobe campaign links from the values you select. Use it when one campaign needs many link variations across destinations, audiences, placements, or creatives.

URL structure

Landing Page URL
?cid=
source
:
medium
:
objective
:
campaign_name
:
adset_name
:
ad_name
:
date
multiple generated URL rows

Bulk mode uses this same structure for each generated row. This template shows cid, but your team may use ccid or another captured Adobe parameter depending on your Adobe Analytics setup.

Campaign fieldRequiredExampleDescription

Landing page URL

landing_url

Yes

https://example.com/page

The destination page for each generated campaign link. In bulk mode, one submission can create links for multiple destinations or variations.

Adobe parameter key

cid

Yes

cid

The query parameter this template uses to pass the campaign value into Adobe Analytics. Some teams use cid, ccid, or another captured parameter depending on their setup.

Campaign Source

source

Yes

linkedin

Identifies where traffic came from. In bulk mode, the same source can be reused across many generated campaign URLs.

Campaign Medium

medium

Yes

paid_social

Describes the channel or traffic type. Keeping this consistent helps reduce reporting cleanup across generated links.

Campaign Objective

objective

Yes

awareness

Captures the campaign goal or funnel stage so generated links follow the same campaign logic.

Campaign Name

campaign_name

Yes

spring_launch

Names the campaign or promotion. This is the core campaign identifier across the generated link set.

Ad set or audience

adset_name

No

enterprise

Adds audience, segment, placement, or ad set detail when the campaign needs multiple link variations.

Ad or creative

ad_name

No

hero_blue

Differentiates creative versions, messages, or ads within the same campaign.

Launch date

date

No

202605

Helps teams group generated links by launch period when date is part of the Adobe tracking standard.

Related Resources

Campaign URL Studio governed Adobe campaign workflow

Need this for your team?

Free Adobe builders are a great start, but they risk not matching your team’s campaign standards. Campaign URL Studio turns them into a team-owned builder so your team can launch with confidence, keep a clean URL history, and trust campaign data. Customize with URL Studio