Adobe UTM Builder
UTM Smart ManagerUTMSmart ManagerAdobe Campaign URL tools

Not sure which Adobe URL builder fits your setup?

If you’re used to Google UTM parameters, Adobe campaign tracking can feel less obvious. Different Adobe setups capture campaign values in different ways, so use this page to compare your options before choosing a builder or rolling out a team standard.

Compare optionsAsk about setup help

Select the Adobe builder that fits your setup

If you’re unsure, start with the Adobe UTM Builder. It gives marketers familiar UTM-style fields while still creating an Adobe campaign value your setup can capture.

Screenshot of the Adobe UTM Builder form with UTM-style fields and an Adobe campaign value
Best if unsure

Adobe UTM Builder

Use when your team wants familiar UTM-style fields plus an Adobe campaign value while confirming your setup.

Use UTM Builder
Google-style inputs make the form easier for marketers to understand, while the Adobe campaign value keeps the link compatible with the parameter your setup captures. Use it to test a readable standard before turning it into a team workflow.
Screenshot of the Adobe CID Builder form for structured cid campaign values
CID path

Adobe CID Builder

Use when your Adobe setup captures cid and your team needs one structured campaign value for reporting.

Use CID Builder
CID uses a colon-delimited campaign value that can combine source, medium, objective, campaign name, audience, creative, and date. It is best when your reporting already expects a single cid value rather than separate UTM fields.
Screenshot of the Adobe CCID Builder form for structured ccid campaign values
CCID path

Adobe CCID Builder

Use when your Adobe setup captures ccid and your team needs the same structured campaign-value approach.

Use CCID Builder
CCID follows the same structured campaign-value model as CID, but sends the value through ccid. It is best when ccid is already part of your Adobe reporting convention.
Screenshot of the Bulk Adobe URL Builder form for generating multiple Adobe campaign URLs
Bulk path

Bulk CID Builder

Use when you need many Adobe campaign URLs quickly across destinations, creatives, etc.

Build links in bulk
Bulk uses the same structured Adobe campaign URL logic, then creates multiple generated rows from your selected values. It is best for launches, agencies, or campaigns where manual link building slows QA.

Still unsure after comparing the builders?

Ask about setup help before changing your Adobe campaign tracking standard or rolling this out across your team.

Ask about setup help

Related Resources

Campaign URL Studio governed Adobe campaign workflow

Need this for your team?

Free Adobe builders are a great start, but they risk not matching your team’s campaign standards. Campaign URL Studio turns them into a team-owned builder so your team can launch with confidence, keep a clean URL history, and trust campaign data. Customize with URL Studio