Adobe UTM Builder
Create Adobe campaign URLs using UTM-style fields, CID, CCID, or the parameter your team maps to Adobe Tracking Code.
Use the free Adobe UTM Builder
Best for teams creating Adobe campaign URLs with UTM-style fields plus an Adobe campaign value.
Open this Adobe UTM builder in a new tabPersonalize this form to save future campaign URLs, QA links, and make ROI reporting more trustworthy.
Copy this formHow this Adobe UTM URL is structured
Yes, Adobe Analytics can use UTM-style campaign fields, but your team needs to decide how those values are captured. This Adobe UTM Builder creates campaign URLs with readable UTM parameters plus a structured cid value your Adobe implementation can map to Tracking Code or another campaign reporting field.
URL structure
| Parameter | Required | Example | Description |
|---|---|---|---|
Landing page URL landing_url | Yes | https://example.com/page | The destination page users visit after clicking the campaign link. Keep this clean before adding campaign parameters. |
Campaign Source utm_source | Yes | Identifies where traffic came from. Consistent source values make campaign reporting easier to group and compare. | |
Campaign Medium utm_medium | Yes | paid_social | Describes the channel or traffic type. Standardized medium values help teams avoid reporting fragmentation. |
Campaign Name utm_campaign | Yes | spring_launch | Names the campaign or promotion. This is usually one of the most important fields for campaign analysis. |
Campaign Content utm_content | No | hero_blue | Combines creative type and content answers to differentiate ads, links, or creatives within the campaign. |
Campaign Term utm_term | No | enterprise | Captures keyword, audience, or targeting context when the campaign needs another layer of detail. |
Adobe campaign value cid= | Yes | linkedin:paid_social:spring_launch | Carries the structured campaign value your organization can map to Adobe Tracking Code or another campaign reporting field. This homepage builder uses cid, but some Adobe teams use ccid or another parameter depending on their Adobe Analytics setup. |
Related Resources
Need this for your team?
Free Adobe builders are a great start, but they risk not matching your team’s campaign standards. Campaign URL Studio turns them into a team-owned builder so your team can launch with confidence, keep a clean URL history, and trust campaign data. Customize with URL Studio
- Adobe Analytics solution See how teams keep Adobe campaign tracking cleaner before values reach reporting.
- Complete Guide to Adobe Analytics UTM Parameters Go deeper on Tracking Code, Classification Sets, eVars, and inherited Adobe setups.
- UTM, CID, Tracking Code, and s.campaign explained Use the short translation layer before changing how Adobe captures campaign values.